Preparing your company for success with GenAI on every level


Technology is transforming how we work, live, and care for our planet—and Roland Berger brings thought leadership and insight into #WhatTechCanDo for industries worldwide. Connect with us to discover the latest in AI-driven transformations, game-changing automotive trends, and sustainable solutions redefining business as we know it.
At Roland Berger, we’re exploring the incredible ideas and concepts shaping AI, smart mobility, sustainability, and beyond. Our Advanced Technology team delves into the key innovations that will define the next decade—from semiconductors and connectivity to automation and green tech. We help companies harness these developments to stay competitive in a fast-changing world.
#WhatTechCanDo For Work & Business: Artificial Intelligence and digitalization transform business models and the way we work
#WhatTechCanDo For Our Planet: Technology can deliver answers to address the most challenging environmental questions
#WhatTechCanDo For Our Lives: Innovations elevate not only businesses, but also our personal lives, revolutionizing healthcare or individual transport
#WhatTechCanDo For Our Future: Technological advancements deliver visions for an enhanced future
Generative AI (Artificial Intelligence) and digitalization are emerging as key drivers in the transformation of business models, heralding a new era of enhanced productivity – not only in routine tasks, but also more complex processes. The concept of "Industry 4.0," with its roots in digitalized manufacturing, illustrates the practical application and benefits of these technological advancements. Simultaneously, the rise of digital assets brings both opportunities and challenges, emphasizing the need for comprehensive frameworks to navigate issues of security, governance, and compliance in the Web3 realm. These issues are just as relevant in the physical world, with the example of the automotive sector, where software becomes as crucial as hardware in vehicles, pushing the industry to adapt both technologies and mindsets.
Sustainability & Climate Action
Bringing hydrogen into the mix
As we face growing environmental challenges, the role of technology in fostering sustainability and reducing environmental footprint is becoming paramount. Embracing sustainable solutions is key for long-term business growth, and this is where the concept of the circular economy gains importance. Green tech investments are also rapidly expanding, encompassing diverse technologies like hydrogen, resource-efficient appliances, and photovoltaics. This burgeoning market affects all industry sectors from manufacturing to construction and is expected to grow significantly in the coming years. In sustainable mobility, electric vehicles are a standout example, contributing to the decarbonization of transportation and driving the rapid development of innovative technologies.
Automotive 2040
EV Charging
Pharma & Healthcare
Sports consulting
Technology advancements are affecting our daily lives, particularly in the field of healthcare. Robotic-assisted surgery is a prime example, bringing a revolution to the operating theatre. Another groundbreaking development in healthcare is the introduction of gene therapies, which involve modifying defective genetic material in patients with hereditary disorders. Thanks to technological advancements, longevity is transitioning from a mere aspiration to a tangible reality. Beyond healthcare, technology also profoundly influences our everyday consumer experience: in a post-Covid-19 world, digitalization trends that enhance consumers’ information and broaden their choice are here to stay. Furthermore, the advancement of smart and autonomous mobility is reshaping our transportation systems, making travel safer, more efficient, and environmentally friendly.
Future technologies will reshape a broad spectrum of industries, from financial structures and high-speed travel to global food production and industrial processes. Mobility innovations like Hyperloop offer the prospect of eco-friendly, high-speed travel, presenting new possibilities in transportation. Automation and robotics are poised to reshape sectors like manufacturing and agriculture , addressing global challenges like food scarcity and environmental sustainability. Cloud technology is set to transform industrial processes, driving digitalization, and sharpening the focus on the topics of data handling and cybersecurity. These ongoing technological developments offer solutions to some of the most pressing challenges and open unprecedented opportunities for innovation and growth.