The impact of digitisation on customer behaviour
![The impact of digitisation on customer behaviour](https://img.rolandberger.com/content_assets/content_images/45_tea_infografic_value_slide_image_none.png)
"Cards are reshuffled: It's time to enhance existing business models in the new car online sales."
The global trends towards digitization and Internet access 24/7 has also changed the way customers buy or want to buy a car. Already 44% of people stated in a recent survey that they would buy a car online. Several other numbers from surveys and studies are very promising with regard to online sales of cars, too: