The chemical industry is gearing up for change. In a recent survey, we found that more than 90% of chemical industry professionals believe that their current markets will experience a digital transformation within the next five years. It is about time, as the chemical industry is lagging behind – other industries like financial services and automotive have already been heavily affected by digital transformation.
We have already witnessed a variety of digitization trends along different portions of the chemicals value chain, in particular Operations and Service. This publication focuses on the Marketing & Sales aspects of digitization, changing go-to-market approaches for both mature and emerging markets.
We observe three main trends:
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The chemical industry is gearing up for change. In a recent survey, we found that more than 90% of chemical industry professionals believe that their current markets will experience a digital transformation within the next five years.
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