EPISODE 18
Driving value with sustainability

What does green pricing look like today? This episode examines two key sectors—consumer goods (FMCG) from a B2C angle and chemicals from a B2B perspective. Our experts, Ruirui Zong-Rühe and Beate Rosenthal, discuss the challenges of sustainability and how collaboration across industries can create tangible value. They explore how sustainability efforts are influenced by stricter regulations, global geopolitical disruptions, and the need to embed Environmental, Social, and Governance (ESG) principles into business goals, strategies and operations.

In our eighteenth podcast episode, we highlight a shift in how partnerships between chemicals and FMCG firms can lead to meaningful innovation and value creation. Both industries face mounting pressure to address sustainable product and packaging needs. In FMCG, some brands are leading the way with commitments to organic and natural ingredients, while in chemicals, the demand for sustainable materials far outpaces supply, pointing to opportunities for new solutions.

At the same time, businesses must navigate rising regulatory demands and shifting consumer expectations. While interest in sustainable products has grown, the willingness to pay remains a challenge, particularly in today’s economic climate. This episode dives into how companies can balance these pressures, innovate through partnerships, and turn sustainability into a driver of value.

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