EPISODE 11
Exploring the impactful trend of localization in the US market

Localizing is always challenging, and the US market - with its size and diversity - can seem especially daunting. In this episode, our experts Dorival Bettencourt and Zachary Kaplan discuss key trends and dynamics, examining their implications for different business sectors in the US and comparing them with other economies worldwide.

What are the drivers and accelerators behind the localization movement? What opportunities do they create for companies and investors? What possible impacts can be expected from the forthcoming US elections? Can localization be seen as a corrective measure after going too far down the globalization path? This follow-up discussion from our May 24 episode explores the significance of localization within the vibrant and dynamic US market. Dorival and Zachary explain that this trend didn’t emerge suddenly—it has been building over the last 10 to 15 years and has accelerated dramatically, especially due to the pandemic.

Localization is now gaining new momentum and scale in the US market. This shift creates opportunities for businesses to become more agile across various sectors. Dorival and Zachary also consider how companies can adapt to evolving consumer preferences and the broader community and environmental impacts that localization and its associated investments will have. Explore a topic with far-reaching impacts and implications.

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Questions or comments? Get in contact with our experts Dorival Bettencourt and Zachary Kaplan.