With its rapid move to democratization, Myanmar has made a dramatic transformation into the nation now enjoying the greatest interest and attention among any of the ASEAN states. Hand in hand with this robust growth potential, genuine global level struggles are already emerging in this market.

The world’s leading companies are arriving there in mass, with demands coming to focus on “top class” products and services on all fronts. At the same time, however, it can also not be denied that Myanmar is a tough market to conquer without a solid grasp of its structural issues as a nation.

In this report, an examination is made of possible strategies for advancing into Myanmar, using specific examples of the current conditions existing in that nation to shed greater light on the issues and challenges in moving down that road.