Attention in the Indonesian health care industry is growing in leaps and bounds, fueled by the nation’s launch of universal health insurance against the backdrop of solid economic growth. Then again, there are also cases of foreign companies, which after advancing to that market with aggressive and grow-based business plans have encountered struggles far beyond what they originally envisioned. These and other stories suggest that Indonesia is no simple market to crack. In this report, the author draws from personal experience in first addressing the “three major pitfalls” that foreign companies are prone to fall into, then going on to discuss the key points in advancing business development on the Indonesian health care market.