From our experience, performance issues at airlines can often be attributed to a few individual causes. To name just a few:

• Pricing models with limited stimulation of passenger demand
• Unclear price and product positioning
• Low productivity of aircraft and crew driven by network and schedule structure
• High aircraft operating costs
• Unsuitable portfolio of ancillary services for the given market environment – Too large or too small
• No view on the most attractive passenger segments, undifferentiated commercial approach

The good news: For most airlines, there is a wide range of optimization levers available challenging the underlying revenue and cost structures. Roland Berger can help airlines address these issues successfully.