Tough decisions ahead for car manufacturers

With new technologies and changing consumer behavior fundamentally impacting the automotive industry, Wolfgang Bernhard - Senior Partner at Roland Berger and Head of Technology & Innovation at its Automotive Competence Center – gives advice on the future. Big fleets rather than private customers will decide on the brands of cars used, and car manufacturer's need to take tough decision now on how to position themselves in this new world.

In our opinion, there will be five main strategic archetypes that could characterize the future of the automotive industry.

This video is the second in our series on #masteringdisruption. The first one was the introduction, bringing up the general question: Will you be the disruptor or will you be disrupted?