#Mastering Disruption
Point of view, January 4, 2017
Björn Bloching
Senior Advisor
Hamburg Office
, Central Europe
Prof. Dr. Björn Bloching is author of the books "In Data We Trust" and "Smart Data" as well as of several publications and studies.
Apart from digital, he conducted many projects dealing with marketing and sales, sports, the arts and culture. His expertise includes a wide range of topics, from city- and regional marketing issues, tourism, fundraising and sponsoring to marketing and branding-issues for various industries.
Björn Bloching holds degrees in industrial engineering and management and economics. Before joining Roland Berger in 1996, he obtained his Ph.D in macroeconomics.
Publications
Towards a Franco-German Digital Valley
Study, December 8, 2016
Design thinking on every level
Think:Act, November 28, 2016
Lessons from the Start-Up nation
Think:Act, July 6, 2016
Radically digital
Think:Act, May 4, 2016
Socialize your business
Think:Act, July 17, 2014
German Digitalization Consumer Report
Think:Act, January 13, 2014
What the customer really wants
Think:Act, February 28, 2013
German social media consumer report 2012/2013
Study, January 31, 2013
How exciting are the major European football leagues?
Study, January 31, 2013