Julien Bourdinière
, Southeast Asia
Julien has over 25 years of experience in management consulting, with a focus on consumer goods and retail industries. He is now a Senior Partner with global consulting firm Roland Berger, based in Singapore, and serves clients across South-East Asia and China.
Prior to joining Roland Berger, Julien held several leadership roles in the management consulting industry in Asia. Over his consulting career, he has delivered projects across Europe and Asia, gradually concentrating on fast-growing consumer markets.
From 2006 to 2009, he worked as a principal consultant in Mumbai to one of the world's fastest and most ambitious retail rollouts in the world, bringing to life a retail network to over 1,300 stores in just 18 months — all from scratch. Over the last 10 years, he has worked closely with global sports brands, luxury, and cosmetics brands in the design of their growth strategies in the Chinese eCommerce market, and has advised leading Asia retailers in the redesign of their growth strategies, store formats, and operating models.
Julien holds master’s degrees from the École Centrale de Lyon and Essec Business School in Paris, and attended the Advanced Management Program at Harvard Business School.
Unraveling Asia’s complex consumer landscape
STUDY, November 5, 2024
Business planning reinvention
Article, September 19, 2024
Retail & Wholesale
Solution, May 23, 2024
Consumer Products
Solution, May 23, 2024
Lifestyle & Luxury
Solution, May 23, 2024
The dairy boom: Southeast Asia's expanding market and opportunities
Article, August 28, 2023
New ways of transformation in Asia's retail sector
Article, January 18, 2023
Brand purpose: Know your reason for being
Study, March 29, 2022