Nicolas Wüthrich
Dr. Nicolas Wüthrich is a Principal in the Consumer and Health Platform at Roland Berger. Nicolas works with Consumer Goods and Retail companies on transformation topics driven by the fast-changing landscape of consumer preferences.
Nicolas's expertise covers pure play strategy development, brand purpose definition, channel & category management, and marketing spend / organization optimization. He approaches these topics with a strong focus on data-driven decision making and an End-to-End perspective.
Before Nicolas joined Roland Berger in 2017, he was part of another consulting company focusing on strategic brand management.
He has a PhD from the London School of Economics (LSE) in Philosophy and holds a master’s degree in philosophy, Sociology and Law as well as a bachelor’s degree in Economics from the University of Zurich. Nicolas is also a Research Associate at the Centre for Philosophy of the Natural and Social Sciences at the LSE.
Rethink your distribution play
STUDY, June 26, 2024
Combating waste in food and fashion
STUDY, June 4, 2024
Retail & Wholesale
Solution, May 23, 2024
Consumer Products
Solution, May 23, 2024
Agriculture & Ingredients
Solution, May 3, 2024
D2C challenges: The travel industry
Article, April 22, 2024
Serviced counters as a profitability lever in grocery retail
Article, November 23, 2023
Growth hacking – a new flywheel for growth
Flyer, November 18, 2022
Building resilient retail supply chains: How to manage severe uncertainty
Study, September 1, 2022
The value of replenishment
Report, December 2, 2020