Wilfried Aulbur
Dr. Wilfried Aulbur is a Senior Partner. He is responsible for the firm's global Commercial Vehicle, Construction and Agricultural business. Wilfried is based in Chicago and supports the US Automotive, Industrials and Private Equity practice.
Previously, he was the Managing Partner of Roland Berger in India, a practice that he continues to support in the Automotive and Industrials space. He was the head of Roland Berger's Asia Automotive practice as well as the Chairman of Roland Berger Middle East and Africa.
Wilfried's work includes growth strategies, M&A and due diligence, operational performance improvements and technology strategies.
Wilfried has served on numerous industry associations and panels, is a regular speaker at key industry events and publishes extensively. His recent book "Riding the Tiger" is a Random House bestseller. He is a lecturer of Harvard Business Publishing and a mentor for the International Innovation Corps of the University of Chicago.
Prior to his work with Roland Berger, Dr. Aulbur was the Managing Director and CEO of a well-known german automobile manufacturer India and responsible for the passenger cars, trucks and buses. He held various positions with that company in Europe, the US and India before that. Wilfried is a PhD in Physics with a focus on Computational Material Science.
In an uncertain world, flexibility and speed are of absolute necessity. We combine this with an absolute commitment to client success, whether it’s in the field of growth, operations or innovation.
Commercial vehicle sales in the age of zero emissions
STUDY, September 23, 2024
Driving industry transformation in the Americas
Article, September 10, 2024
Agriculture & Ingredients
Solution, May 3, 2024
Quantum Technologies – Ready for take-off at last?
Article, March 15, 2024
How to kickstart decarbonization for off-highway machinery
Study, October 24, 2023
Corporate Venturing
Article, September 11, 2023
The era of digital transformation in trucking - Insights from the Middle East
Article, July 7, 2023
Controlled Environment Agriculture (CEA)
Report, June 5, 2023
Improving Farm Outcomes Through Technology
Article, May 3, 2023
How component shortages are changing the construction equipment industry
White paper, September 22, 2022
Regional independence can make automotive production more sustainable
Article, September 21, 2021
Rethinking Global Automotive Production Networks
Article, March 25, 2021
Construction Equipment Industry: Times of major disruptions ahead
Report, February 15, 2021
Gearing up – Successful integration and scaling of ventures in the automotive industry
Article, November 13, 2020
Tomato industry: Vertical integration increases efficiency and profitability
White paper, September 21, 2020
E-Disruption in the Off-highway Industry
White paper, June 2, 2020
Automotive Industry COVID-19 Impact Tracker
Article, April 17, 2020
Lean service excellence in building technology
Article, March 6, 2020
Agriculture 4.0 - Digitalization as an opportunity
Study, October 8, 2019
The future of trucking: Challenges for the transportation sector
Study, September 13, 2018
Hurdles loom on road to autonomous trucks
Point of view, April 6, 2018
Private Equity Biannual update 2017
Newsletter, August 1, 2017
Manufacturing is cool: The reindustrialization of the triad
Point of view, March 28, 2017
Indian Innovation: Driving differentiation
Point of view, March 21, 2017
Made in India – The long road towards excellence
Point of view, March 10, 2017
Potential lessons from "Made in Germany"
Point of view, February 23, 2017
India's claim to fame: Frugal innovation
Point of view, February 23, 2017
Riding the Tiger – Running just to stand still
Point of view, February 10, 2017
Riding the Tiger - A different type of dragon?
Point of view, December 16, 2016
Riding the tiger
Book, November 18, 2016
Riding the tiger
Point of view, November 17, 2016
Automotive Insights 2/2016: Serving the last mile
Think:Act, September 9, 2016
Autonomous Trucks
Study, January 12, 2015
Automotive Insights 2/2014: Re-arranging BRIC
Think:Act, December 7, 2014
How to reach emerging market consumers with new strategies
Think:Act, December 31, 2012