In an opinion piece for Think:Act magazine, bestselling author Margaret Heffernan encourages us to adopt a just-in-case approach when faced with uncertainty.
Think:Act Magazine: leading thoughts, shaping vision
Thinking in decades
Think:Act Magazine
To win in business, companies must think in decades with an eye on the long game. On Think:Act’s 20th anniversary, we reflect on valuable insights gleaned over the past two decades that can help organizations navigate an increasingly complex business climate in the coming 20 years.
Click below to read the whole issue Thinking in Decades.
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Think:Act archive
Browse online articles from previous issues of Think:Act magazine. Each edition includes exclusive interviews with thought leaders, senior executives and innovators, and offers diverse perspectives and ideas for business practice.
A clear purpose is an indispensable component of success in the new economy.
Will Hutton
Co-Chair
The Purposeful Company
Solving problems depends on the brainpower and engagement of everyone, not just the top leaders.
Herminia Ibarra
Professor of Organisational Behaviour
London Business School
We are trying to meet a 21st-century set of challenges with 20th-century technology.
Paul Milgrom
Nobel Prize-winning economist
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Think:Act Edition
Thinking in decades
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The latest edition of Think:Act Magazine explores enduring business themes from past decades through a new lens of pertinence for the next 20 years.
Published February 2025. Available in
About the Think:Act Magazine
Think:Act is Roland Berger’s award-winning magazine that helps senior executives navigate the choppy waters of our fast changing business environment. The magazine chronicles the big shifts happening in the world and their impact on organizations, identifies current and upcoming trends in business and offers a deep dive into the latest management ideas.
It does this through thought-provoking articles and exclusive interviews with thought leaders and the movers and shakers of the world of business. The magazine features an eclectic mix of articles that take a lively approach to storytelling. The magazine has a unique and unorthodox design format that has won many accolades. It was one of the first magazines to be inducted into the "BCM Hall of Fame", after it had won Europe's biggest content marketing award three years in a row. Thereafter, it has won several International Creative Media Awards, Society of Publication Designers Awards and the prestigious Red Dot Award.
First published in 2004, Think:Act reaches around 30,000 select senior executives and decision-makers in the fields of business, politics and media around the world. Think:Act is published in English, German and Chinese.
International Creative Media Awards (ICMA)
18 Awards (5 x Gold, 7 x Silver, 1 x Bronze, 2 x Best of Show, 2 x Award of Excellence,1 x Best of Decade)
Best of Content Marketing (BCM)
9 Awards (4 x Gold - inkcl. 1 x Grand Prix, 5 x Silver)
FOX
3 Awards (3 x Gold)
FOX VISUALS
3 Awards (3 x Gold)
EMA
2 Awards (2 x Winner)
Art Directors Club
2 Awards (1 x Bronze, 1 x Merit)
Society of Publication Designers (SPD)
5 Awards (5 x Merit)
European Design Awards (EDAWARDS)
1 Award (1 x Bronze)
Red Dot
1 Award