The fourteenth edition of Roland Berger’s Automotive Disruption Radar finds that one country is now leading and reshaping the automotive industry.
尽管市场环境充满挑战,2024年全球电动车使用量和补能基础设施仍保持稳步增长。如欲了解更多信息,敬请查阅罗兰贝格最新《智能电动车补能生态体系指数》。
汽车行业正从流量争夺转向心智深耕,KOC内容营销成为竞争关键。不同于KOL,KOC的价值贡献源于品牌亲密度与主观意愿,而非商业采买。这种内生性决定了KOC群体在价值创造意愿和能力上存在天然分层。罗兰贝格发布《车企核心用户(KOC)分层运营指南》,提出在资源有限条件下,车企可构建KOC分层运营体系,打造“聚焦头部、联动腰部、辐射尾部”的策略框架,系统性提升运营效率和传播效果。同时,罗兰贝格提出“五角星”价值分层模型、KOC三层梯队建设与协同运营模型等,指导上述分层运营体系落地。
Our colleagues Tim Longstaff, Geoff Versteeg, Adam Healy, Nikhil Sachdeva and Houda Ougaddoum are hosting an exclusive Energy Transition Breakfast in London. Join us to explore the future of energy in the UK and Ireland, including decarbonisation, transmission and sustainable innovation. For further information, please contact Lucie Skokanova.
As Malaysia moves toward a low-carbon future, solar energy is taking center stage in the corporate energy transition. Together with Solarvest our Partner Dieter Billen organizes a half-day conference that brings together stakeholders from corporate, energy, finance, and policy sectors to explore solar's role in decarbonization, cost management, and ESG compliance. For more information, please contact Ayziel Zulkifli.
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